Italy Passenger Vehicle Sales Forecast

Key findings include:

• The Italian government extended its scrappage incentive program in 2009, which resulted in additional sales of 250,000 vehicles and prevented an overall market slump.
• Despite the termination of the scrappage incentive program at the end of 2009, first quarter vehicle registrations in 2010 were boosted by "catch-up effects" since vehicles which were purchased under the program could be registered up to 31 March 2010.
• Although the impact of the economic crisis should lessen in Italy, vehicle demand should fall by 15% in 2010. This estimate is based on the expiration of the scrappage incentive and its expected negative effect (200,000 vehicles) on overall vehicle demand.
  
  

Updated as of March 2010 YTD.