CASE STUDY :: How Price Toyota Acquires and Retains Customers through Targeted Direct Marketing
"Especially in a recession, what saves the dealership is loyal customers. Profiling our customers with Polk directly supports our customer loyalty efforts," said Mike Price, Vice President, Price Automotive Group.
In the current sales environment, customer loyalty is of critical importance. Read this case study to learn how Polk helped Price Toyota build and maintain customer loyalty by providing insights and data for targeted direct marketing.
Here's an overview of how Polk helped Price Toyota achieve impressive results:
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| Challenge |
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Solution |
Results |
| Price Toyota needed to build and maintain customer loyalty in a tough sales environment |
Ongoing, targeted direct mail marketing campaigns to prospects and customers based on insights from Polk |
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743% return on investment on targeted mail campaign |
| - |
Sales of 135 additional vehicles through one four-month campaign |
| - |
New customer acquisition and reinforcement of existing customer loyalty |
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To learn more how Polk supports customer acquisition and retention efforts, download the Price Toyota case study.
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