CASE STUDY :: How Volkswagen Group UK Builds Aftersales Profitability
"With PolkConnect, we're able to reach the right customers with the right message at the right time," said Mark Snelling,
Aftersales Product Planning Manager, Volkswagen Group UK.
As new car sales have declined, the aftersales business is more important than ever before for auto retailers.
Read this case study to learn how Volkswagen Group UK used PolkConnect
to increase available leads, response rates, ROI on marketing spend and revenues.
Here's an overview of how Polk helped Volkswagen Group UK achieve impressive results:
|
| Challenge |
Solution |
Results |
| Maximising efficiency and profitability in the aftersales business |
PolkConnect: Integrated Marketing and Measurement Solution |
- |
Increased leads available |
| - |
Increased responses leading to more workshop business |
| - |
Higher return on marketing £ spent |
| - |
Higher revenues |
|
To learn more how Polk supports aftersales objectives, download the
Volkswagen Group UK case study.
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