CASE STUDY :: How Advanstar Quantifies the Quality of Consumer Show Audiences
Advanstar Communications needed facts to prove to manufacturers and dealers that participating in the International Motorcycle Shows was a valuable investment. Learn how partnering with Polk gave Advanstar the credible, third-party proof it needed to justify the investment and confirm that show attendees are highly qualified buyers.
Here's an overview:
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| Challenge |
Solution |
Results |
| Determining the number of motorcycles purchased by International Motorcycle Show attendees |
Augment internal research with credible, third-party registration data from Polk |
Credible data showing increased sales and revenue in markets following the shows |
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To learn more about how you can measure and quantify the success of consumer initiatives, download the
case study.
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