MARKET STUDY :: The Changing U.S. Auto Industry Series:
Consumer Sentiment During Challenging Times
Would you like to know how American consumers feel about the economy and government aid to the auto industry? Are you interested in how the current auto industry and economic crises are shaping vehicle ownership and purchase behaviors?
If so, you’ll want to read "Consumer Sentiment during Challenging Times."
Key findings include:
- Nearly 60 percent of surveyed consumers feel that the bankruptcy of an American automaker would be disastrous for the economy.
- There may be pent-up demand for new vehicle purchase. Nearly one-third of consumers in our study plan to buy a new vehicle within the year.
- The majority of consumers would consider buying domestic to help the economy.
Complete the following form using Internet Explorer to download this free market study.
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