POLK VIEW :: Hispanics and the U.S. Auto Market

The largest multicultural market in the U.S., Hispanics comprise about 10% of the new vehicle retail automotive market. From 2007 to 2008, Honda gained Hispanic market share while the domestic automakers lost ground with this key multicultural group. Toyota remains number one among Latinos.

For more information about this important multicultural automotive market, download our Polk View "Hispanics and the U.S. Auto Market."

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