POLK VIEW :: Asian-Americans and the U.S. Auto Market
Toyota and Honda are more successful than the domestic automotive manufacturers in reaching Asian-Americans. This multicultural market is very important to the automotive market as Asian-Americans are highly educated and affluent.
Combined, Toyota and Honda account for 56% of Asian-American automotive market share, as shown in the chart below.
For more information about this key multicultural automotive market, download our Polk View
"Asian-Americans and the U.S. Auto Market."
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