POLK VIEW :: All Used Vehicle Buyers Are Not Alike

The used vehicle market can be divided into four key groups of customers. These used vehicle buyer groups differ from each other by type of vehicle purchased, lifestyles and other characteristics. The chart below shows an overview of the used vehicle market by customer group.

Get the details about each of the four key customer groups in the used vehicle market by downloading the Polk View "All Used Vehicle Buyers Are Not Alike."

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