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POLK VIEW :: Is the U.S. Auto Market Ready for Indian Vehicles?

The U.S. automotive market will soon be facing competition from a new front as Indian OEM Mahindra & Mahindra enters the market with a pickup and a SUV. The pickup, scheduled for launch in early 2010, will face much competition in the compact pickup segment:

Will the pickup meet its annual sales goal of 50,000? How will the market react to both vehicles? Where should Mahindra & Mahindra launch its vehicles for optimum success? Download the Polk View, "Is the U.S. Auto Market Ready for Indian Vehicles?" for answers to these and other questions.

   

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