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POLK VIEW :: Where Are All the Saturn Owners Going?
Now that the Saturn brand is being eliminated, where will former Saturn owners go when they are next in-market? To answer this question, this Polk View looks at:
- Saturn's contribution to GM's market share over time
- Loyalty and defection rates of Saturn owners over time
- Recent purchase patterns to determine the brands that former Saturn owners will likely buy
Find out these answers and more in the Polk View,
"Where Are All the Saturn Owners Going?"
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