POLK VIEW :: How Did the Toyota Recalls Affect Customer Loyalty?
In late 2009 and early 2010, Toyota was hit with a public relations crisis when it recalled millions of vehicles. Did the recalls affect owner loyalty?
This Polk View answers this and related questions by assessing:
- Loyalty to Toyota over time and the impact of the recalls
- Which customer groups experienced the greatest drop in customer loyalty
- Which competitive brands benefited the most from the recalls
Find out these answers and more in the Polk View,
"How Did the Toyota Recalls Affect Customer Loyalty?"
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