WHITE PAPER :: What is the Best Way to Calculate Transactional Loyalty?
Everyone knows that loyalty is a critical concept in the automotive industry, especially in the current sales environment.
However, there's no industry-wide agreement on the best way to measure this key metric. This white paper examines two methods for calculating transactional loyalty - the disposal and household methodologies - across a number of criteria and concludes that the household methodology is typically a better approach.
Find out why in "What is the Best Way to Calculate Transactional Loyalty?"
Complete the following form using Internet Explorer to download this free market study.
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